ERE.net ... Tag advertising
assessments backgroundchecking blogging branding careers
coldcalling college competencies corporatecareerswebsite
corporaterecruiting counteroffers ... has completed a
redesign of its careers site. It’s no EY site , but
the company does use video to try to get applicants who fit
its culture: fast-paced, challenging, competitive. It had
Bernard Hodes ( profile ; site ) help out (after realizing
that consumer marketing and employment branding are cousins,
not siblings, so Cell South can’t just use its
in-house marketing folks), but still uses Sonic ( profile;
site ) to track applicants. Barb Miller, VP of human
resources for the 1,000-employee company, OONNEE of the
largest privately held wireless companies in the U.S., says
the employees you see on the site are indeed employees, not
actors, though Hodes and Miller’s team did discuss the
idea of using actors (some Cellular South employees
underperformed on camera, resulting in an SVP filling in at
the end). ... www.erexchange.com/jobboard/ - 131 kB
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