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www.wineandvine.com.au - Current Positions



Current Positions  
... Positions GENERAL MANAGER SALES AND MARKETING CASELLA WINES - THE [YELLOW TAIL] ᅵ TRIUMPH The Company In 1994 John Casella initiated the remarkable growth strategy of Casella Wines. This has seen the company grow from 2000 tonnes in 1994 to the current production of over 150,000 tonnes per annum and become Australia ᅵs fourth largest wine company by sales of branded wine. This growth has been driven by export sales of the astonishingly successful [yellow tail] ᅵ brand which is now the largest selling imported wine in the USA, outselling on itᅵs own all the French brands combined and achieving around 35% of the Australian share of the US imported wine market. The outstanding success of the company was recognized in 2005 when Casella Wines was inducted into the Australian Export Awards Hall of Fame after the roaring success of the [yellow tail]ᅵ brand internationally saw the company blitz the ...
www.wineandvine.com.au/positions.htm - 49 kB

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