www.prsasandiego.org - PRSA San Diego :: Job Board
PRSA San Diego :: Job Board ...
travel professionals, enabling a level of trust and respect
for the Canyon Ranch brand along with forging productive
relationships as we grow brand awareness. The Director of
Public Relations supports the Canyon Ranch mission and
vision by exhibiting behaviors of caring, compassion,
“heart & soul”, excellence, collaboration,
innovation, respect, commitment and accountability. In
addition, a personal embracement of our mission of healthy
living and awareness of wellness is critical. Primary Duties
· Execution of the strategic and operational plans
through PR positioning, generating occupancy, media
placements, journalistic materials to differentiate Canyon
Ranch and domestic and international awareness. ·
Works to create and execute the media plan through internal
and external resources and revenue generating avenues.
· Responsible for all competitive review and PR
research activities in conjunction with development partners
and internal development teams. · Creates a company
wide PR reporting function that can track, measure and
analyze performance. Qualifications ... www.prsasandiego.org/jobs.php - 31 kB
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